Spilman attorneys Alex L. Turner, CIPP/US, and Malcolm E. Lewis, CIPP/US, discuss how your organization can learn from auto industry mistakes regarding the collection, storage, and use of consumer data. They will discuss the failings of automakers in their practices in collecting, storing, and using consumer data as a basis for how your organization can effectively collect, use, and protect consumer data your organization collects. This discussion will also touch on the legal pitfalls associated with the collection, storage, and use of consumer data, and best practices to mitigate these risks.