Q:
What is the importance of community service to
Hancock County Savings
Bank?
Comm: The community is
our customers and our employees. We are here to
serve them. We gather up their local deposits, and
then we lend these dollars to local persons who
need it. That is how we serve our community. It is
more than just benefiting the bottom line; it is a
way of marketing to our potential customers. The
people get to know our employees, our board
members and our management. They get to know the
type of people we are and that we are here to
help.
Ferrari: Community
involvement and volunteerism are a way of life for
our employees. The bank encourages these
activities at the highest level, from the Board of
Directors down through management. It is our civic
obligation.
Q: What should
be the focus of community
banks?
Comm: The purpose
should be to present a fair loan product with good
deposit offerings. We have certain delineated
lending areas, and we lend only to these areas and
take deposits only from these areas.
Ferrari: Homeownership. Our
goal should be to help people purchase their
family home. We need to ensure that our customers
are given every opportunity to choose the mortgage
lending product that best meets their needs.
Q: Your bank has a
community foundation. Could you tell me a little
bit about what it does and its
history?
Comm: Several years
ago the bank realized a sizable return on an
investment, and we converted a million dollars of
that to a foundation. Since then the foundation
has donated $400,000.00 to our local area
organizations, which have been experiencing
difficult times recently because of the depressed
economy. The yearly total of the grants that we
give to these organizations within our service
area is usually between $28,000 to
$60,000.
Ferrari: Yes, we give
to non-profits and schools, but not just through
our community foundation. The bank has a yearly
line item in our budget for our donations to the
community, which are made throughout the
year.
Q: What are the best
opportunities for growth of community
banks?
Comm: Stay focused on
the community, your products, and what you
know. I like to tell people that it is about
adapting to change. "You have to stay on the balls
of your feet at all times." One such change that
we see coming is in technology. Technology is
generally very expensive, and our bank has
traditionally been very conservative in nature,
fiscally and otherwise. We want to ensure that the
technology we provide to our customers is safe and
does not jeopardize any of their personal
information. We see that the cost of some
technology is going down; but as I said, we will
stay on the balls of our feet and be there to
answer the needs of our
customers.
Ferrari: A
community bank should be focused on the community
and remain a "people's" bank. Your tellers should
listen to the needs of the customers and that
communication moves on up to management and the
Board of Directors. Listen to what the community
is saying and adapt for that. Our bank just
established a new technology department because we
do see that as a growing need for our customers.
Our board is cautious and uses good judgment, and
we will find the best way to serve our customers.
The next logical step is in mobile banking, and
that is where I expect our bank to go. There
remain some security issues, but those are being
addressed.
Q: What do you
believe the community banking industry will be
like in 10 years?
Comm: They
will remain community focused. There may be some
differences in the means of providing services to
our customers, like the interaction one has with
tellers; but one thing is clear, Hancock County
Savings Bank will be there to serve our
customers.
Q: As a whole,
what do you think community banks are doing right?
Where are they falling
short?
Comm: Years ago when I
got the job as president, a friend of mine that
was a Wall Street banker, asked me when was I
going to get the black heart to go with the job.
It struck me that this is not Hancock County
Savings Bank. We are a community bank, and we
don't have black hearts here. We take deposits
from members of our community and loan money back
out to the people; no black hearts
needed.
Ferrari: The banks are
falling short by failing to differentiate
themselves from the failed banks. Hancock County
Savings Bank is strong, as are many community
banks. We are not offering these flashy products.
We don't sell our loans. All community banks need
to do a better job of stating how we are different
and that we love and are invested in our
communities.
Q: How has
the recession affected your
lending?
Comm: There has been
no effect. We are stable, and we are lending
money. As a matter of fact, West Virginia banks
have been lauded for being so safe and secure in
this downturn.
About Hancock
County Savings Bank
Hancock County
Savings Bank consists of four branches in and
around Chester and Weirton, West Virginia. The
Bank was formed in 1899 and granted its first
mortgage in 1900. The Bank had deposits at the end
of 2010 in the amount of $247,118,728.08. Click here for more
information.